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What Kinds of Information Do We Collect?
We collect personal and non-personal information when you provide it to us in the course of using our Website. The personal information that we may collect includes your name, mailing address, phone number, email address, credit card number, and/or financial information, products ordered, cart activity, and order history. The non-personal information that we may collect includes your browser type, the URL of the previous website you visited, your ISP, Website browsing history, operating system, and your Internet Protocol (IP) address. The non-personal information is not used by us to personally identify you and is not readily usable for that purpose.
When you subscribe to our Website, contact us through the Website, or otherwise make a purchase through our Website, we will collect your name, mailing address, telephone number, credit card number, email address, and other information that we request during the checkout process.
In addition, if you communicate with us regarding the Website or any of our services or products, we collect any information that you provide to us during the course of our communication.
We may use analytic and reporting technologies to record non-personal information, such as Internet domain and host names, Internet Protocol (IP) addresses, browser software, operating system types, click patterns, and the dates and times that the Website and our services are accessed by you. We may contract with a third party to help us manage, monitor, and optimize our Website and measure the effectiveness of our advertising, communications, and use of the Website. We may use web beacons and cookies (described below) for this purpose.
How Do We Use This Information?
We use your personal information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving our Website and the products and services we offer and sell, to collect credit card payments for purchases you make, and to provide customer support.
We use the non-personal information we collect to track the use of the Website and to assist us in providing, maintaining, evaluating, and improving our Website and the services and products we offer and sell.
How is This Information Shared?
We will disclose your personal information to protect or enforce our legal rights and policies, to protect or enforce the legal rights of a third party, or as we in good faith believe we are required to do so by law (such as to comply with a subpoena or court order, for example).
We may contract with various third parties who help us provide, maintain, and improve the Website and the services we provide and the services and products we offer and sell, and such third parties may have access to your personal information in order to perform their services. For example, we use a third party to process payments made to us, and may subcontract out production, fulfillment, analytics, reporting, or other operations. We may contract with third party contractors to help us manage, monitor, and optimize our Website and the services and products we offer and sell. We may also use third party contractors to help us measure the effectiveness of our advertising and communications. We will enter into confidentiality and non-disclosure agreements with all third parties that have access to your personal information, which will prohibit them from using or disclosing your personal information, except for the purpose of providing services to use. We intend to take commercially reasonable steps to enforce such non-disclosure and confidentiality agreements if and when we become aware of any violations.
A web beacon is an often-transparent graphic image, usually no larger than a 1×1 pixel that is placed on a web page or in an e-mail that is used to monitor the behavior of the user visiting the Website or receiving the e-mail.
Cookies and web beacons used by us will not be linked to your personal information.
How We Protect Your Personal Information
We consider protecting the security of your personal information very important. When you enter sensitive information, such as a credit card number and/or social security number, on our registration or order forms, we encrypt that information using secure socket layer technology (sometimes referred to as “SSL”).
We follow generally accepted industry standards to protect personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we do not guarantee absolute security. We are not responsible for the unauthorized acts of others, and we assume no liability for any disclosure of information due to errors in transmission, unauthorized third-party access (such as through hacking), other acts of third parties, or acts or omissions beyond our reasonable control.
Reviewing and Changing Your Personal Information
You may obtain a copy of, and request that we correct errors in, your personal information by emailing us at email@example.com. If you do desire to obtain a copy of your personal information, you will be required to provide proof of your identity. If your personal information changes or if you no longer want to subscribe to or use the Website, you may correct, update, or deactivate your personal information.
Our Website, and the services and products we offer and sell, are intended for individuals eighteen years and above. Therefore, it is unlikely that children under the age of 18 will use the Website or purchase the services or products we offer. Accordingly, we will not knowingly collect or use any personal information from children that we know to be under the age of 18.
Opting Out from Receiving Communications from Sunset Lake Enterprises, LLC
You may opt-out from having your personal information used for certain purposes. If you no longer wish to receive any promotional or other communications from us, you may opt-out by following the instructions included in each email communication or by emailing us at firstname.lastname@example.org.
Under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to:
- Fair processing of information and transparency over how we use your personal information;
- Require us to correct any mistakes in your information which we hold;
- Require the erasure of personal information concerning you in certain situations;
- Receive the personal information concerning you which you have provided to us, in a structured, commonly used, and machine-readable format, and have the right to transmit that data to a third party in certain situations;
- Object at any time to processing of personal information concerning you for direct marketing;
- Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affecting you;
- Object in certain other situations to our continued processing of your personal information;
- Otherwise restrict our processing of your personal information in certain circumstances.
For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.
To learn more about the California Consumer Privacy Act and how it applies to you, please visit the California Attorney-General’s website.
Right to know: You have the right to request that we disclose the data we collect, use and disclose, and other information relating to data we collect about you.
Right to delete: You have the right to request the deletion of data that we have collected from you, subject to certain exceptions.
Right to non-discrimination: You have the right not to receive discriminatory treatment for exercising the rights listed above.
You may submit a request to know or delete via email@example.com.
Only you, or someone you authorize to act on your behalf, may make a request to know or delete your data. An authorized agent may make a request on your behalf by providing written permission signed by you.
We will need to confirm your identity before processing your request by asking you to log into your existing account (if you are a registered user) or by asking you for additional information, such as a government issued ID, to confirm your identity against information we have already collected.
By accessing the Website or providing us data, you agree we may use and disclose data we collect as described here or as communicated to you, transmit it outside your resident jurisdiction, and store it on servers located in the United States.
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